This effort is not intended to replace existing, commendable industry recruiting initiatives such as the Graphic Arts Education and Research Foundation (GAERF) with its PrintED national accreditation program and “Make Your Mark” industry image and recruiting campaign; or the Print & Graphics Scholarship Foundation (PGSF). Nor is it meant to overshadow the “Print: The Original Information Technology” campaign that was launched by the Printing Industries of America (PIA), which is also one of the founding members of The Print Council.
“Since the advent of print, alternative communication vehicles have come along trying to usurp what we do,” noted Sandy Alexander’s Grossman at The Print Council unveiling press conference. “Radio couldn’t kill print. TV couldn’t kill print. In the early ’80s, the PC didn’t kill print and, most recently, the Internet hasn’t killed print.” He also related comments made last year by Laurence Kirshbaum, chairman of the book division at AOL Time Warner, in announcing the consolidation/termination of AOL Time Warner’s digital book operations due to lackluster consumer demand and high costs. “Perhaps Mr. Gutenberg has had the last laugh here,” Kirshbaum said.
Needless to say, The Print Council is an industry effort that we all should wholeheartedly support—no matter how big or small your company is. I’m also proud that Printing Impressions and its allied sister publications have signed on as industry partners.
More information on the council is available by calling (703) 519-8100 or on the Web at www.theprintcouncil.org. I’m sure that Mr. Gutenberg is smiling fondly in support of this new business development alliance being launched to drive the greater use of print.
Mark T. Michelson