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Economy Blamed for Lackluster Seybold

June 2001

While the lack of attendance was certainly the talk of Seybold Boston, many exhibitors also lamented the show's movement away from the commercial printing market.

Gable takes issue with the perception that Seybold has abandoned commercial printing. Instead, he claims that Seybold has always been about the content management market. "We aren't about ink and water or polymer plates; that isn't our business. When imagesetters came on the scene, there was a blurring of the lines between what belonged at Graph Expo and what belonged at Seybold. At the time, we weren't sure where the technology was going to end up. As technology has matured and we've moved into platesetters, those blurred lines have begun to clear."

Still, what remains to be seen is whether or not Seybold Boston is an early indicator of a more subdued Seybold San Francisco show coming this September. The San Francisco event, long considered the stronger of the two shows, was a huge success for Key3Media last year.

Still, Gable remains optimistic for Seybold San Francisco, despite the fact that it follows on the heels of PRINT 01 this year.

While some Seybold Boston exhibitors claimed that they would gauge their San Francisco presence based on the Boston show, other exhibitors—such as Adobe—have already committed to larger exhibit space for the September show, he points out. "The timing of PRINT 01 and Seybold San Francisco was essentially unavoidable this year. But we are doing everything we can for our customers who want to be in both markets. We are currently working with the Graphic Arts Show Co. to serve our customers as best we can."


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