Printing Impressions

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Before You View These Gold Ink Entries Beware...

March 1, 2013
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A "Zombie Apocalypse" was the theme throughout EchoMedia's (Oklahoma City, OK) two Gold Ink entries. The Christmas Card, entered into the Digital Printing, Specialty category; and the Marketing Calendar, entered into the Digital Printing, Calendars category, are perfect examples of how adding a personal touch and putting a face with a name, can have all of the impact for a successful promotional piece.

Take a look at the Christmas Card (in photo panel). The black-and-white image of the EchoMedia staff looks dramatic against the bright red and green text, and splash of colors that frame the image. When the card is opened, we get an up-and-close look at the staff (in their scariest poses). The paper used is #80 Hammermill Color Copy; and the card was produced on Xerox 800 and 1000 presses.

The Marketing Calendar from EchoMedia (in photo panel), is the perfect size to fit on any desk (the bottom folds out and stands), and provides a great example of advertising your services in a fun and compact format. The calendar features a clear cover, protecting the front page. When flipped, there is a "Meet the Crew" page. For each of the subsequent pages for each month, EchoMedia highlights some of the designs that it has produced for its clients. The paper used is #80 Hammermill Color Copy; and the card was produced on Xerox 800 and 1000 presses.

Do you think you can beat this? If so Click here and choose from any of the nearly 50 Gold Ink categories.

All winners will be recognized on the Gold Ink Website, through our social media platforms, in Printing Impressions magazine, and will have the chance to win the “People’s Choice Award” at the live event held during PRINT 13 in Chicago!



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