Easypurl to Unveil a New 1:1 Marketing Automation Platform at On Demand Expo

BROOKLYN, NY—June 6, 2012—Easypurl, a provider of integrated marketing software that includes pURLs, personalized QR codes and dynamic landing pages, is excited to launch the latest version of its 1:1 marketing platform: Easypurl 7.

Easypurl 7 is the company’s most powerful integrated marketing software suite yet. It leverages over four years of research and development by Easypurl Labs and the experience gained from more than 40,000 campaigns launched by thousands of users around the world.

Every aspect of the software suite has been upgraded—from the new user interface, which is now designed in the latest HTML5 standards and is fully cross-device compatible, to the company’s popular dynamic landing page design tools that have been enhanced to provide the most feature-rich and flexible capabilities yet. For a full list of features and to learn more, visit www.easypurl.com.

“We are excited to showcase our new software and launch it at On Demand in New York City,” said Tej Kohli, CEO “Some of the world’s best marketers and agencies are located in NYC, and we’re also proud to call it home”

In addition, for the first time in the company’s history, Easypurl will now deliver multiple editions of its software for different user types. In response to the diverse needs of print communication providers, agencies and enterprise users, the company will now provide both a “Professional” edition and an “Enterprise” edition.

Easypurl’s cross-media reporting dashboard has also been further enhanced to provide integrated social media and viral marketing reports. It even offers direct mail delivery analysis via intelligent mail barcode tracking and powerful geographical charting of data.

“Easypurl 7 is more than an upgrade, it is a brand new way to look at cross-media marketing,” said Steven Amiel, executive vice president of sales and marketing. “In our Enterprise edition, we have expanded the capabilities to include sought-after marketing automation features, such as lead nurturing, lead management and CRM integration, right out-of-the-box…creating a whole new value proposition for sales and marketing teams.”

Visit Easypurl in booth #303 at the On Demand Expo in the Javitz Center, New York City, on June 13-14, 2012.

About Easypurl
Easypurl is the leading provider of cross-media marketing software and services, and is a complete online solutions provider for personalized URLs (pURLs), dynamic landing pages, email marketing, QR codes and postal tracking with Intelligent Mail Barcodes (IMB). Easypurl is headquartered in New York City.

Source: Easypurl.