Dscoop5 Sets New Standard for Attendee and Partner Participation

CHICAGO—February 23, 2010—More than 1,800 HP Indigo owners and users gathered at Dscoop5, the 2010 Dscoop Annual Conference that ran February 18-20 at the Gaylord Texan Hotel & Convention Center in Dallas. Both attendees and exhibitors increased significantly from 2009, the previous record-setting event for Dscoop. In addition to a sizable increase in participating attendees from across the globe, the event’s Solutions Showcase exhibition also set new benchmarks with 90 participating vendors highlighting their products and services.

“Dscoop5 was absolutely phenomenal and blew away all of our expectations,” said Larry Vaughn, Dscoop chairman and president of Ideal Printers. “The strong showing from our members and support from our Partners shows that everyone is connecting with the whole idea of Dscoop—that as a cooperative, we can all help each other to achieve more.”

Conference attendees chose from 110 educational sessions and five hands-on workshops that addressed important business and operational issues that face HP Indigo and Scitex owners and their staff teams. Featured session topics included sales and marketing, sustainable practices, lean manufacturing and partnering with agencies. Key sessions were translated into Mandarin Chinese, Korean, Japanese, Portuguese and Spanish for the international attendees.

“Dscoop5 soared above and beyond my expectations!” said Krista Fischer, marketing director at L&D Mail Masters. “When brainstorming with my team, we come up with many amazing ideas, but sometimes we don’t know the best ways to bring them to life. Dscoop5 provided the opportunity to network, see solutions in action and stretch my thought process to make our ideas come together.”

Highlights from Dscoop5 included:

• The opening keynote presentation on Feb. 18 came from Ken Schmidt, marketing visionary and former communications director for Harley-Davidson, who spoke about the importance of listening to your clients and making them feel special to retain and acquire new customers. He also advised company leaders to take a close look at their marketing collateral and do something different to stand out from their competitors.

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