Dscoop Hosting Webinar on Transforming into a Cross-Media Services Provider

CHICAGO—Nov. 8, 2010—Dscoop (Digital Solutions Cooperative) announces a Webinar for the business community about finding the right staff to transform a company from printing to marketing and cross-media services.

Date: Wednesday, Nov. 10, 2010
Time: 12:00 p.m. CST

It’s All About the People
Presented by Barb Pellow, InfoTrends; Patricia Sorce, Rochester Institute of Technology School of Print Media; David Smith, Williams Visual Solutions; and Kathy Batin, University of Iowa Printing and Mailing Services.

The number one challenge for marketers in today’s multi-channel world is reaching consumers. Mobile devices, iPods, DVRs and the Internet have changed marketing forever. Emerging new digital technologies are the ultimate enabler for multi-channel communications. Marketers are seeking business partners to help them reach consumers across multiple channels to both build their brands and drive new revenue opportunities.

The challenge for print service providers is finding the right technical, sales, marketing and operations staff to assist in making this business transformation from printing to marketing and cross-media services. Explore the options and alternatives for sourcing the right people as well as educating existing personnel about participating in the new media world.

Presented by recognized industry experts, Dscoop Webinars provide convenient, online education and professional development opportunities to both owners and operators of HP presses. This Webinar is free and open to the public. Register at http://bit.ly/cGHYCA.

About Dscoop

Founded in 2005, Dscoop (the Digital Solutions Cooperative) is an independent global community of graphic arts business owners and technical professionals who use HP equipment and related solutions, including HP Indigo and Scitex. Dscoop is focused on educating and connecting its members with each other and with HP to improve members’ business growth, efficiency and profitability. To learn more about Dscoop, visit www.dscoop.org.

Source: Press release.