Dscoop Inaugural EMEA Conference Draws More Than 500 Delegates to Barcelona
CHICAGO—Nov. 23, 2012—Dscoop (Digital Solutions Cooperative), in conjunction with the HP, proudly held its first EMEA (Europe, Middle East, and Africa) conference earlier this month. “Print United” drew more than 500 attendees and offered three learning tracks—commercial print, label sand packaging, and business, sales and marketing. In addition, a sold-out solutions showcase was regarded by all as a resounding success.
The value of this conference was reflected in feedback from attendees, the executive board, and volunteers alike.
“As conference chair to the Dscoop EMEA inaugural event, I leave with an immense sense of pride and joy,” said Jon Tolley, Dscoop EMEA conference chair. “Since the very first discussions, we have asked ourselves if this could be done in Europe, the Middle East and Africa. Can we really share? What is a great location for the party? Does the content match our expectations and standards? Seeing all this unfold right before my eyes has been nothing short of amazing.”
During the conference, attendees were introduced to new, customizable marketing tools and newsletters, which are set to be released next month to assist in the education of members’ customers. Dscoop members will be able to utilize these presentation tools to aid in the delivering of messages on the power of digital print, one-to-one personalization and variable-data printing via professionally produced, multimedia resources.
Another anticipated tool is the launch of the “Dscoop Digital Print Locator,” which will feature two content paths. One will be aimed at printers to foster local and global partnerships across its 7,000-strong membership in 70 countries. There will also be a client-facing path that showcases members to generate sales and promote their businesses to the marketing and design community.
“The real power of the locator is that now members are part of something bigger—a large and robust global network, which is something that has proven to be successful by this conference,” said Eric Hawkinson, Dscoop executive director.
Founded in 2005, Dscoop (the Digital Solutions Cooperative) is an independent global community of graphic arts business owners and technical professionals who use HP equipment and related solutions, including Indigo and Scitex. The organization is focused on educating and connecting its members with each other and with HP to improve members’ business growth, efficiency and profitability.