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drupa innovation park 2012 to Showcase Digital Innovations

June 17, 2011
DÜSSELDORF, GERMANY—June 17, 2011—The drupa innovation park 2012 presented by digi:media (dip) will be the focus of attention for impulse-generating innovations and the latest top themes in the digital printing sector and media industry. Here, particularly young companies, start-ups and key sector players with ground-breaking solutions and applications have the opportunity to participate in drupa 2012, print media trade fair, to present their ideas for tomorrow’s markets.

“With the drupa innovation park 2012 we are consistently continuing the success story of dip. While in the past the focal point was mainly the  technical innovation level, today dip is dealing with the top themes in the sector and increasingly placing the focus on the connection between content, technology and business models,” stated Manuel Mataré, Project Director of drupa 2012. The trade fair will be held from May 3-16, 2012 at the fairgrounds in Düsseldorf, Germany.
 
This further development of dip goes hand-in-hand with the conceptual and physical merging with the drupacube, the forum for the communications sector and print buyers. The drupacube—in 2008 located in the outside area between halls 2 and 3—will be relocated into hall 7A, next to the drupa innovation park in Hall 7.0. This location allows for a still closer combination of technology and content.

“This configuration also means that communicative interaction among visitors and exhibitors and between the exhibitors themselves can be initiated much more effectively. With this we implement digi:media’s basic concept—all target groups involved in their workflow should be brought together—also into drupa. Therefore it is only logical that the drupa innovation park will be presented by digi:media, our successful trade fair premiere in April 2011,” explained Mataré.
 
digi:media 2011 visitors in particular will recognize the integrated communication concept within dip: presentation stages, meeting points with catering service and lounges in Halls 7.0 and 7A promote the interactive dialogue between visitors and exhibitors but also between the exhibitors themselves.
 
An internationally renowned team of experts is actively supporting the drupa innovation park 2012.

“When you attend a major tradeshow you want to discover what’s new, what is the ‘buzz?’ At drupa, the drupa innovation park has consistently been the place to find the ‘buzz’ and if you are a printer it should be your first stop at drupa 2012,” said James E. Harvey, Executive Director CIP4 Organization (www.cip4.org) and member of the dip expert team.
 

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