Drupa Innovation Park 2012 Offers Smart Solutions for Print, Advertising and Online Industry

DÜSSELDORF, GERMANY—Sept. 20, 2011—The drupa innovation park presented by digi:media (dip) follows the successful staging in 2004 and 2008 and guarantees interesting and promising solutions for the entire sector.

“This means that the dip will also be the point of reference and information hub for print buyers and innovative media producers from the print, advertising and online industry at the upcoming drupa,” stated Manuel Mataré, Project Director of drupa 2012, print media trade fair.

The drupa innovation park in Hall 7.0 will not only offer new and innovative companies an ideal presentation platform, it will also provide new drupa target groups access to complex topics in the a media production field. The Dynamic Publishing Park for example will be the ideal first contact point for all decision makers from the marketing, advertising and publishing industries and will help visitors to access complex topic areas.

Print Product Innovation Park
Discussing innovative print products, the conversation moves very quickly to the topic of lenticular printing—the only finishing process that allows motion sequences to be displayed on a print product. DPLenticular (www.dplenticular.com), one of the pioneers
and the largest companies in this sector, will again be participating in the dip.

“The drupa innovation park is an excellent opportunity for us to showcase this highly innovative printing technique and to reach new target groups,” explained Daniel Pierret, Founder and Director of the Irish company.

Marketing Solutions Park
AlphaPicture (www.alphapicture.com), the specialist for ASP image personalization will open its interface for all web-to-publish systems and marketing management systems – an invaluable advantage for the practical implementation of the image-personalized One-to-One campaign.

“Creation is no longer hindered by technology,” said Gerhard Märtterer, sales director at AlphaPicture. The company will not only offer its interfaces via cloud computing, it will also offer portals for direct marketing agencies and digital printers.