Drupa Innovation Park 2012 Offers Smart Solutions for Print, Advertising and Online IndustrySeptember 20, 2011
“This means that the dip will also be the point of reference and information hub for print buyers and innovative media producers from the print, advertising and online industry at the upcoming drupa,” stated Manuel Mataré, Project Director of drupa 2012, print media trade fair.
The drupa innovation park in Hall 7.0 will not only offer new and innovative companies an ideal presentation platform, it will also provide new drupa target groups access to complex topics in the a media production field. The Dynamic Publishing Park for example will be the ideal first contact point for all decision makers from the marketing, advertising and publishing industries and will help visitors to access complex topic areas.
Print Product Innovation Park
Discussing innovative print products, the conversation moves very quickly to the topic of lenticular printing—the only finishing process that allows motion sequences to be displayed on a print product. DPLenticular (www.dplenticular.com), one of the pioneers
and the largest companies in this sector, will again be participating in the dip.
“The drupa innovation park is an excellent opportunity for us to showcase this highly innovative printing technique and to reach new target groups,” explained Daniel Pierret, Founder and Director of the Irish company.
Marketing Solutions Park
AlphaPicture (www.alphapicture.com), the specialist for ASP image personalization will open its interface for all web-to-publish systems and marketing management systems - an invaluable advantage for the practical implementation of the image-personalized One-to-One campaign.
“Creation is no longer hindered by technology,” said Gerhard Märtterer, sales director at AlphaPicture. The company will not only offer its interfaces via cloud computing, it will also offer portals for direct marketing agencies and digital printers.
“Alphapicture is a good example for the Marketing Solutions Park, where tools for targeted direct marketing, transaction advertisements and white space marketing are showcased,” noted Sandra Winter, the dip Coordinator.
Dynamic Publishing Park
Among the exhibitors in the Dymanic Publishing Park will be Konzept-iX (www.konzept-ix.com), the German distributor for the U.S. Nasdaq company Bitstream Inc. (BITS), regarded as the forerunner and pioneer of this sector. This firm stands for innovative publishing technologies and at the dip 2012, it will present its “turnkey” Web-to-print shop solution for the production of printed papers with sophisticated management for variable data and smart online editing. Willmy Mediagroup (www.willmy.de) of Nuremberg is renowned for its web-to-media solutions. Its smart software solution for multichannel publishing, in particular, offers considerable benefits.