drupa cube 2012 to be a Meeting Point for the Print Trendsetters

DÜSSELDORF, GERMANY—Feb. 27, 2012—Only a few weeks left and then the slogan in Düsseldorf is “one world – one drupa.” A highlight of the world’s largest print and media trade fair will again be the drupa cube.

Staged over 13 days, everything here revolves around the trends in printing communication. Invitations have been extended to print buyers, marketing decision makers, advertisers, publishing houses and creative people. Here, you will obtain comprehensive information on which print products will combine communications capability with commercial success in the future.

“Someone who is responsible for marketing and publishing will not have a great interest in the technology with which a print product is realized,” says Manuel Mataré, director of drupa 2012. “It is only important to him or her which advantages can be gained. It is exactly this information that we, together with our partners, offer in the drupa cube—on every day of the trade fair.”

Each trade fair day will have its own motto, starting with “Print – Web – Mobile” to “Day of Corporate Communication” up to “Day of Newspapers.” Whether magazines, books, out-of-home (home office) applications, dialogue marketing, packaging, electronic printing or media production—everyday sees a half-day symposium on the various types of print. Here experts will introduce and discuss the latest applications and trends from print communication.

Creative highlights at the weekend

drupa has developed the program in collaboration with its national and international partners from the printing and media industry. Amongst others, the Akademie des Deutschen Buchhandels (Academy of the German Book Trade), the Typografische Gesellschaft München TDG, the Type Directors Club of New York TDC, the Deutsche Fachpresse (German Trade Press Association), the Forum Corporate Publishing FCP, the Deutsche Dialogmarketing Verband ddv (German Dialog Marketing Association), the Fachverband Medienproduktioner f:mp, the Organic Electronic Association (oe-a) as well as the European Specialist Printing Manufacturers Association ESMA are active in the drupa cube.