drupa 2012 World Tour: 60 drupa Events in 40 Countries
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“The drupa World Tour is an important component of our entire marketing mix consisting of PR, press relations, advertising campaigns, direct mailings, online campaigns and sponsoring“, stated Manuel Mataré, project director of drupa 2012. “This way we reach the drupa visitors directly and can provide them with the latest information concerning drupa 2012. Of course, in a direct dialogue it can also be determined what the interests and requirements are. This, in addition to personal visitor advertising, is an especially valuable advantage of the drupa events.
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