drupa 2012 World Tour: 60 drupa Events in 40 CountriesSeptember 16, 2011
“The drupa World Tour is an important component of our entire marketing mix consisting of PR, press relations, advertising campaigns, direct mailings, online campaigns and sponsoring“, stated Manuel Mataré, project director of drupa 2012. “This way we reach the drupa visitors directly and can provide them with the latest information concerning drupa 2012. Of course, in a direct dialogue it can also be determined what the interests and requirements are. This, in addition to personal visitor advertising, is an especially valuable advantage of the drupa events.
“When the drupa World Tour comes to an end, the ‘drupe ambassadors’ will have flown more than 237,000 air miles—equivalent to traveling six times around the globe.”
drupa 2012: The focus is on the future of printing
In addition to current trade fair facts, the World Tour presents a preview of the industry’s megatrends, which will be shown at drupa from May 3-16, 2012, in Düsseldorf, Germany.
“The future of printing lies very clearly in the areas of packaging, printed electronics (RFID) and digital print with personalization. Especially package printing will play an ever increasing role in the future,” explained Dr. Markus Heering, managing director of the Association for Printing and Paper Technology within the German Engineering Federation (VDMA).
While traditional markets are close to being saturated, the printing market in the emerging countries is developing very dynamically. In Asia, the volume has increased from Euro 133 billion to Euro 168 billion and in China alone it has doubled to Euro 49 billion—and these dynamics are continuing. Market research institutes estimate that the printing volume in China will increase to Euro 70 billion by 2014.
Cautious optimism is reflected in the printing and paper industry before the start of drupa 2012. Thus, drupa will again be held at exactly the right time. Many innovative developments together with successful business ideas promise the printing industry exciting future perspectives.
Multi-talent printing: More than newspaper & Co
Like no other trade fair, drupa will present the complete global range of products: whether global players or ambitious newcomers, providers from emerging countries or from industrial nations—they will all be represented at drupa 2012. The entire fairground with its 19 halls will be transformed into the largest printing plant of the world. Approximately 1,800 exhibitors from over 50 countries will showcase the versatility and innovation strength of their industry—regardless of whether it is all about newspapers, package printing, commercial or functional printing.