drupa 2012 Stats Reveal Sharp Attendance Decline, Strong Order Activity

Attendees come to drupa with specific investment intentions. Nearly 50 percent of all visitors place specific orders, most of which are signed at the trade fair itself. This comes as no surprise as, after all, the proportion of top managers amongst visitors has grown significantly since 2008 (50.8 percent in 2012 compared with 44.4 percent in 2008).

With more than 190,000 foreign visitors, the international focus of drupa continues at a very high level. What is striking here is the high number of trade visitors from India, which— now reaching some 15,000—ranks as the second largest visitor nation after Germany (123,000 visitors). Following behind these two in the country ranking are: Belgium, France, the Netherlands, Great Britain, the United States, Switzerland and Italy.

It is particularly gratifying to see the rising proportion of visitors from South and Central America (8.8 percent in 2012 compared to 7 percent in 2008), and more specifically from Brazil.

The dominating themes at drupa 2012 were automation, packaging printing, digital printing, hybrid technologies, Web-to-print applications and environmentally sound printing. For instance, 40 percent of visitors said they were interested in digital printing machinery and digital printing systems. Also attracting great attention was the future theme printed electronics, which was highlighted at drupa in a variety of fields—at the drupa innovation park, drupa cube, in a Highlight Tour and at many stands of drupa exhibitors.

“Technologically, drupa 2012 was a fair of superlatives. It demonstrated that printing is more alive than ever!” said Rolf Schwarz, president of the German Print and Media Association Bundesverband Druck und Medien. “There were impressive innovations in all printing processes. I was particularly excited by suppliers and machinery manufacturers from upstream supplies, printing and further processing who jointly convinced visitors with workflow and production solutions and outstanding products. Offset and digital print solutions complement rather than compete with each other here.”