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DRUPA 2004 -- Doing a Full Drupa

April 2004
Like this leap year, Drupa only comes once every four years. It may have been extended by a day, but now the countdown to this one-of-a-kind international trade fair is quickly running out. Drupa 04 is set to run May 6-19 in Düsseldorf, Germany, and will feature the products of 1,800 exhibitors covering more than 1.7 million square feet of net exhibit space in 17 halls.

For those with tickets in hand, now is the time to do some preplanning to get the most out of the experience. As for procrastinators, with a little flexibility—say, perhaps going over for the second week—it should still be possible to put together last-minute travel plans.

To get some expert advice for both groups, Printing Impressions went straight to the source: Eva Teichmann, vice president of marketing at Messe Düsseldorf North America, a subsidiary of the event organizer, Messe Düsseldorf.

PI: Is it possible to put together a last-minute trip to Drupa 04? What resources are available? And are there any opportunities to find deals—cancellations, unsold rooms?

TEICHMANN: The official travel agency for Drupa 2004 in the U.S. is TTI Travel, and they will do their best to help with last-minute trip preparations. In the past, there has always been a room for everyone. For individual hotel and travel arrangements, contact TTI Travel at (866) 674-3476; fax: (212) 674-3477; e-mail:;

In addition, several U.S. printing associations are organizing group tours to Drupa 2004 and might still have spaces available:

* Print America, (704) 663-5808.

* Printing Industry of the Carolinas, (800) 849-7422.

* Printing Industry Association of Illinois and Indiana, (312) 704-5000.

PI: What changes/additions will visitors see at Drupa 04?

TEICHMANN: For the first time, an ancillary program is being organized during a Drupa show. It will consist of "edutainment" events such as the Innovations Arena (a mixture of show and know-how), special exhibits, and presentations about software and hardware solutions for the printing and media industry.

Also new are guided "Highlight Tours" through the exhibit and educational "Compass Sessions" hosted by the German Printing and Media Industries Federation.

In order to provide visitors at Drupa with a clear overview of individual topics on exhibit, daily guided "Highlight Tours" (in English and German) dealing with individual thematic areas will be offered. In groups of no more than eight people, participants will be taken to selected exhibitors relevant to the topic. At each booth, a representative of the company will be on hand to answer questions.


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