Donnelley Installs Proprietary Digital/Web Press
CHICAGO—RR Donnelley announced the installation of its proprietary ProteusJet 1,200 dpi color variable digital unit in-line with an offset web press for direct response applications. ProteusJet, developed and built by RR Donnelley, offers fully variable color across the complete width of the offset web for in-line personalization of high-color pieces.
The unit will be fully operational in August of this year and will complement RR Donnelley’s Response Marketing Services direct mail offering that features end-to-end direct mail capabilities. The print line can run in three modes: offset only, offset plus digital inkjet color, and digital color only. Applications range from on-demand book production to transpromo statements.
In other company news, RR Donnelley was awarded a multiyear contract to produce magazines and provide digital and commercial printing services for SourceMedia. Specifics of the multimillion dollar pact were not revealed. SourceMedia provides information, data and software for subscribers in the banking and financial services markets.