Domtar's Fun Truck Video Is Latest Addition to Its PAPERbecause Campaign (Includes Video)April 30, 2014
Patterned after the ice cream truck that most of us remember chasing down the street when we were young, the whimsically decorated Domtar Paper Fun Truck (#paperfuntruck) visited schools, businesses, retirement communities and even a Los Angeles area beach. People beamed as they showed their friends the gifts they received from the Paper Fun Truck’s window. The gifts ranged from coloring books to office paper, best-selling novels to cupcakes wrapped in paper.
Watch the video below to see the Domtar Paper Fun Truck in action:
The video marks the latest addition to Domtar’s award-winning PAPERbecause campaign, which uses humor and facts to debunk myths about the paperless society. The Paper Fun Truck concept was created by Eric Mower + Associates of Charlotte, N.C., and filmed by Evil Plan Studios of Los Angeles. A teaser ad for the Paper Fun Truck ran on the front of the business section of today’s New York Times.
“Paper will always be a part of our daily routines, because it not only meets important needs, but also brings excitement and joy,” said Paige Goff, Domtar’s vice president of sustainability and business communications. “We created a ‘Paper Fun Truck’ for the fun it would bring, but also to illustrate that, even in the digital age, paper remains a fundamental part of everyone’s life.”
Domtar’s series of humorous videos produced as part of the PAPERbecause campaign has been viewed more than half a million times. The campaign has also been written about by The New York Times, honored by readers of Newsweek, and named a finalist for an award at the Cannes Lions International Festival of Creativity—the world’s most prestigious annual advertising and communications awards honoring marketing excellence.
Domtar Corp. (NYSE: UFS) (TSX: UFS) designs, manufactures, markets and distributes a wide variety of fiber-based products including communication papers, specialty and packaging papers and absorbent hygiene products. The foundation of its business is a network of world class wood fiber converting assets that produce papergrade, fluff and specialty pulps. The majority of its pulp production is consumed internally to manufacture paper and consumer products. Domtar is the largest integrated marketer of uncoated freesheet paper in North America with recognized brands such as Cougar, Lynx Opaque Ultra, Husky Opaque Offset, First Choice and Domtar EarthChoice. Domtar is also a leading marketer and producer of a broad line of incontinence care products marketed primarily under the Attends, IncoPack and Indasec brand names as well as baby diapers. In 2013, Domtar had sales of US$5.4 billion from some 50 countries. The Company employs approximately 10,000 people.