Domtar Releases New Wave of ‘Paper Because’ Campaign
“‘Paper Because’ demonstrates that paper is sustainable, personal and purposeful. It’s easier to learn on paper, senior executives prefer print versus online information, people make purchases as a result of direct mail, and paper is one of the most recycled products on the planet—more than 63 percent of paper gets recycled,” noted Lewis Fix. “That’s a pretty exciting story about a product that has been in use for more than 2,000 years.”
“‘Paper Because’ has allowed Domtar to initiate a positive conversation on many levels with a variety of audiences about the importance of paper to the economy, the environment and everyday life,” added Fix. “We’re excited about this new phase of the campaign because it continues to tell a leadership story about Domtar as the Sustainable Paper Company.”
For more information, please visit www.paperbecause.com.
Domtar Corp. (NYSE: UFS) (TSX: UFS) is the largest integrated manufacturer and marketer of uncoated freesheet paper in North America and the second largest in the world based on production capacity, and is also a manufacturer of papergrade, fluff and specialty pulp. The Company designs, manufactures, markets and distributes a wide range of business, commercial printing and publishing as well as converting and specialty papers including recognized brands such as Cougar, Lynx Opaque Ultra, Husky Opaque Offset, First Choice and Domtar EarthChoice Office Paper, part of a family of environmentally and socially responsible papers. Domtar also produces a complete line of incontinence care products and distributes washcloths marketed primarily under the Attends brand name. Domtar owns and operates Ariva, an extensive network of strategically located paper distribution facilities. The Company employs approximately 8,800 people.