Do Not Mail — A New Problem for Mailers
Identity Theft Risk?
“Identity theft can happen anywhere there’s data if appropriate protections are not in place,” Andersen says. “There is a far greater risk of your identity being compromised because someone took your credit card statement from your mailbox or grabbed your account number from a restaurant or retail transaction than from someone taking a credit card solicitation out of your mailbox.”
As absurd as the legislation seems, buoyed by the fact that most efforts haven’t progressed at all, there is still a concern among the mailing community. David Davis—whose Interquest market research and consulting firm provided research on postal reform and the recent rate case to PRIMIR members at Print Outlook in Chicago in March—polled publishers, printers, industry experts and lobbyists to gain a sense of where postal issues rated among the variables that are influencing print. DNM legislation, Davis reveals, was a commonly recurring theme.
The consequences of DNM legislation have helped stave off many efforts, as legislators are made aware of the fallout that would result from a drastic reduction in mail volume, primarily lost jobs and escalating postal rates.
“I don’t think it’s an issue that will go away. It will keep coming up again and again on a state level,” Davis says. “For many legislators, it’s an easy topic for them to talk about, at least superficially. Once those people are made aware of the potential impact on local jobs and the economy, they tend to back down and at least mitigate it somewhat.”
Leo Raymond, director of postal affairs for the Mailing & Fulfillment Service Association (MFSA) and a 35-year retired veteran of the U.S. Postal Service, believes DNM proponents have been able to misinform the media and politicians while misrepresenting public support for the cause. He feels offering compromise solutions that would placate the DNM movement is not in the industry’s best interests.