DME Launches New Direct Marketing Print Service with HP Press
Creating a new category of product with HP Indigo quality
“DME has several different makes of digital presses, because we emphasize having the right tool for the right type of project,” said Rob Carll, a DME vice president who directs the Customer Rave program. “While a lot of our work consists of customer retention mail pieces that do not demand high-quality color, there’s an untapped market for higher-end personalization with Customer Rave. HP Indigo technology—especially the HP Indigo 7500—gives us the quality and productivity needed to take full advantage of this new opportunity.”
DME clients primarily use Customer Rave to create thank you and recognition gifts for their customers, prospects and employees. The company is expanding the Customer Rave product line and now offers calendars and photo mailers that take advantage of the HP Indigo 7500’s compatibility with a broad range of substrates.
“When creative, entrepreneurial businesses like DME need technologies that can go one step beyond in terms of color, quality and productivity, the HP Indigo 7500 delivers,” said Jan Riecher, vice president and general manager, Graphics Solutions Business – Americas, HP.
High uptime, high productivity
Featuring automated diagnostic and maintenance capabilities to increase press uptime and page production, the HP Indigo 7500 offers:
- greater flexibility and higher image quality than other digital presses
- true offset- and photo-quality imaging at speeds up to 120 four-color, letter-size pages per minute
- Intelligent Automation features for high productivity, automated calibration and troubleshooting with a Vision System solution, and excellent color consistency
- the ability to handle short- to medium-run length jobs as well as high-value applications, such as variable-data-driven marketing collateral, photo books and personalized direct mail.
DME financed the new press using HP Financial Services, the company’s leasing and life cycle asset management services subsidiary. By choosing HP Financial Services, DME received competitive rates and flexible terms, and was able to preserve capital.