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DME Launches New Direct Marketing Print Service with HP Press

August 10, 2011

DME clients primarily use Customer Rave to create thank you and recognition gifts for their customers, prospects and employees. The company is expanding the Customer Rave product line and now offers calendars and photo mailers that take advantage of the HP Indigo 7500’s compatibility with a broad range of substrates.

“When creative, entrepreneurial businesses like DME need technologies that can go one step beyond in terms of color, quality and productivity, the HP Indigo 7500 delivers,” said Jan Riecher, vice president and general manager, Graphics Solutions Business – Americas, HP.

High uptime, high productivity

Featuring automated diagnostic and maintenance capabilities to increase press uptime and page production, the HP Indigo 7500 offers:
  • greater flexibility and higher image quality than other digital presses
  • true offset- and photo-quality imaging at speeds up to 120 four-color, letter-size pages per minute
  • Intelligent Automation features for high productivity, automated calibration and troubleshooting with a Vision System solution, and excellent color consistency
  • the ability to handle short- to medium-run length jobs as well as high-value applications, such as variable-data-driven marketing collateral, photo books and personalized direct mail.

DME financed the new press using HP Financial Services, the company’s leasing and life cycle asset management services subsidiary. By choosing HP Financial Services, DME received competitive rates and flexible terms, and was able to preserve capital.

More information about HP Indigo digital presses is available at

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world.

Source: HP.

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