DMA Releases New ‘The Power of Direct Marketing’ Industry Forecast
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Direct Marketing Advertising Expenditures: A Larger Share of Total Advertising
Spending on direct marketing grew at a 5.6 percent clip to $163 billion in 2011 and now accounts for 52.1 percent of total advertising spending in the United States. This share has increased steadily over the past five years, a trend expected to continue through 2016.
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