DMA Releases New ‘The Power of Direct Marketing’ Industry Forecast
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Direct Marketing continues to grow at a quicker pace than the overall U.S. economy. DM-driven sales will grow 7.1 percent this year to nearly $2 trillion, compared with 5.1 percent for sales overall in the states. Overall, 8.7 percent of U.S. GDP comes from direct marketing. “It’s fair to say that direct marketing is one of the current engines of economic growth for the US,” says Yory Wurmser, DMA’s director of marketing and media insights.
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