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2| Partnering can get you up and running faster than a “grow your own” approach.
3| A fast path to diversification offers a broader array of services to customers; this differentiates you in the marketplace and creates customer “stickiness.”
Of course, not just any partner will do. The opportunity must be approached in a thoughtful and fact-based manner, beginning with gaining a clear understanding of the services that will offer the most value to existing customers or new target markets.
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