Disney to Give Percy Jackson Book a Three-Million Copy First Printing

NEW YORK—August 18, 2011—With a three-million copy first printing, the largest first printing in its history, Disney Publishing Worldwide (DPW) announced the return of the ultimate demigod hero, Percy Jackson in “The Son of Neptune.”

“Rick Riordan has created one of the most iconic characters in children’s book history with Percy Jackson,” said Suzanne Murphy, vice president and publisher, DPW. “Children, booksellers, librarians and fans everywhere are eagerly awaiting Percy’s return, and we believe that will propel ‘The Son of Neptune’ to be the biggest book of the fall for young readers.”