DirectSmile Receives U.S. Patent for Image-Personalization Technology

BERLIN, GERMANY—Oct. 5 2012—DirectSmile, a leading supplier for cross-media marketing software, has announced that its image-personalization technology has received the U.S. Patent US 8,121,338 B2 for generating images with realistic text insertion, and that its cross-media solution, set to be showcased at GRAPH EXPO 2012, is patent pending.

The company is a pioneer in image personalization software and a market-leader in this field with systems running at print service providers on all five continents, including the world´s biggest producers of personalized greeting cards.

“Being granted the U.S. patent for image personalization clearly underlines our technological leadership in the field of personalization solutions,” says Harry Raaphorst, managing director of DirectSmile. “Our continued innovative stance is underscored with our new cross-media solution, which takes personalization to an entirely new level by connecting data-driven print, Web, emails and mobile.

“We have gained huge trust in the market for supplying reliable high-performance solutions for mass personalization in print,” continues Raaphorst. “By reaching out to new media, we are supporting our customers in winning lucrative new business—even beyond print. I invite everyone to explore cross media at GRAPH EXPO.”

At GRAPH EXPO 2012, DirectSmile’s latest innovation, Cross Media 5, will make its North American debut. DirectSmile will be showcasing the recently-launched, easy-to-use software solution for the creation of personalized, automated marketing campaigns across print, online and mobile media at booth 1172.

About DirectSmile
DirectSmile is the inventor of image personalization and one of the leading suppliers of software for cross-media marketing and variable data printing. Award-winning DirectSmile solutions allow users to implement sophisticated personalization tasks with ease, efficiency and smooth workflows, and leverage the power of one-to-one-communications across all media. DirectSmile solutions are designed for true mass-personalization, allowing million-volume database-driven communications both in printed and digital media with the ability to track detailed campaign feedback.