DirectSmile Debuts Latest Online Marketing Solution, Cross Media 4.0, at GRAPH EXPO
BERLIN—09/27/2010—Following the success of its European launch of the first intuitive software for personalised online campaigns, DirectSmile will show, for the first time in the USA, its revolutionary Cross Media solution incorporating an intuitive cross-media toolkit, Cross Media Designer.
Cross Media Designer is a single-screen interface which allows user to harness the power of Cross Media 4.0 without any knowledge of html coding. It incorporates every element required to quickly build personalised websites and integrated e-mail campaigns. According to Axel Marciniak, General Manager at Direct Smile, “Cross Media 4.0 with Cross Media Designer is a software revolution for online marketeers. There is no other software in the world that can build response-intensive PURLs and e-mails as easily, just by dragging and dropping elements into a layout.”