DirectMail.com to Manage Renewal Campaign for National Wildlife Federation

PRINCE FREDERICK, MD—June 2, 2010—DirectMail.com, a provider of integrated direct marketing solutions, today announced the signing of Reston, VA–based National Wildlife Federation (NWF), America’s largest conservation organization. Under the terms of the agreement, DirectMail.com will manage data processing and mail shop services for NWF’s Associates Membership Renewal Program, the nonprofit’s biggest renewal program. DirectMail.com will process approximately 500,000 pieces per month, involving up to 10 separate renewal notices.

Martina White, NWF’s Director of Marketing, Membership Acquisitions & Renewals, says, “The complexity of our Associates program requires a company with the background, equipment and systems to accommodate both the size and intricacy of our needs. DirectMail.com immediately understood the nature of the work and assembled an expert team to furnish the hands-on approach needed. The transition to DirectMail.com was very smooth, and every milestone leading to our first mailing on May 28th was met or exceeded.”

In a related business move, NWF turned to DirectMail.com to process an expedited emergency fundraising campaign prompted by the April 20th oil spill in the Gulf of Mexico. DirectMail.com devised a campaign format for NWF and processed nearly 1 million pieces within a week’s time, allowing NWF to be one of the first nonprofits to begin raising funds to minimize damage to wildlife and coastal ecosystems.

White adds, “Our comfort level with the DirectMail.com team gave us utmost confidence in their ability to handle our emergency fundraising campaign even as they were preparing our first renewal mailing. DirectMail.com not only promised to mail the emergency appeal within a week’s time; they did. We couldn’t be more pleased with DirectMail.com’s speed and efficiency on both efforts.”

Kirk Swain, Principal, DirectMail.com, says, “DirectMail.com is a true full-service provider with over 40 years of experience. Whether managing programs on an ongoing basis or addressing emergency requirements quickly, we have the staff and facilities in place to meet every business need. We are thrilled to work with the National Wildlife Federation and deliver the high-quality solutions that are synonymous with the DirectMail.com name.”

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