DirectMail.com Gets Marketing Portal Contract from Affinity Center International
PRINCE FREDERICK, MD—July 10, 2012—DirectMail.com, a leading provider of integrated direct marketing solutions, announced the signing of Reston, VA–based Affinity Center International (ACI) to a one-year contract. Under the terms of the agreement, DirectMail.com will aid in the firm’s direct marketing efforts to promote and grow its AchieveLinks program by developing, implementing and overseeing an automated, Web-based marketing portal that both ACI and DirectMail.com will use to order and customize professional-quality marketing materials and conduct direct mail and email campaigns.
GeoSelector, a proprietary tool available only through DirectMail.com, will be a key portal technology, providing analytic and reporting functionality for profiling ACI customer membership files to target the right audience for each campaign.
AchieveLinks is the association industry’s first business rewards program. It allows associations to offer their members a new benefit of membership where they earn Links, which are reward points for business and personal purchases they make every day. Links can be redeemed for travel, gift cards, merchandise, wow experiences, association dues, and more.
The associations earn a royalty on each member purchase. AchieveLinks administers all program functions, manages merchant partner relationships, and provides reports and royalty payments.
David Carrithers, president, managing director and founder of ACI, said, “We wanted a partner that could help us successfully communicate our message to our clients. DirectMail.com’s capabilities really impressed us with both the technology possessed and services offered. DirectMail.com can analyze data and apply the findings to marketing campaigns in unprecedented ways.”
Robert Salta, principal of DirectMail.com, added, “In the past, the association market has struggled to provide members real added value beyond discount buying. ACI’s AchieveLinks program breaks that barrier by offering a program—at no-cost to associations—where their members can earn rewards for performing tasks normally done in the daily conduct of business. The program benefits not only the association members but also the associations and merchant partners. It’s a win-win for everyone involved.”
Salta continued, “We are thrilled to build this platform for ACI and bring the organization a fully automated, centralized, Web-based marketing portal with direct access to GeoSelector. The capabilities GeoSelector offers in terms of profiling members, segmenting on the fly and varying messaging strategies will further ACI’s efforts to grow its AchieveLinks program.”
DirectMail.com, headquartered in metropolitan Washington, DC, is an industry leader offering Agency, Data Products, Business Intelligence Insight, Email Marketing and Production services. For over 40 years, DirectMail.com’s unique Intelligent Marketing Process (Identify > Target > Contact > Acquire > Engage and Retain) has grown clients’ market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by over 250 direct marketing professionals, DirectMail.com’s proprietary data, business intelligence technology and segmentation products FUEL the marketing engines of the nation’s leading brands and fundraisers, consistently improving results and achieving a positive ROI.