Direct Marketing Takeaways from the InterACT! Conference
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A<%2Fstrong>%20culture%20eats%20strategy%20for%20lunch—create%20a%20digital%20council.%20G<%2Fstrong>ain%20a%20“trust%20plan”%20and%20a%20“friend%20plan”—they%20are%20"Social%20Business"%20musts.%20E<%2Fstrong>xceptional%20experiences%20engage%20everyone—hire%20a%20community%20manager.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.piworld.com%2Farticle%2Fdirect-marketing-takeaways-interact-virtual-conference%2F" target="_blank" class="email" data-post-id="16554" type="icon_link">
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Drawing on her experience as vice president of social business evangelism and sales at IBM Corp. and with a new book coming out in September on the subject, Carter will help marketers create a "Social Business A.G.E.N.D.A." One of the takeaways she’ll leave attendees with is this lesson:
- A culture eats strategy for lunch—create a digital council.
- Gain a “trust plan” and a “friend plan”—they are "Social Business" musts.
- Exceptional experiences engage everyone—hire a community manager.
- Network processes. "Business processes are the soul of your company. To change, you must embed social into that soul.”
- Design for reputation and risk management. “Create your ‘Brand Army;’ hire a reputation manager.”
- Analytics is the new black.
In a case-study presentation, delegates will learn how Carnival Cruise Lines retains customers with “social media efforts, actionable search behavioral insight and innovative email lifecycle programs.”
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