SourceLink Names Don McKenzie President and CEO
CHICAGO—Jan. 25, 2011—SourceLink, a leader in the $163 billion U.S. direct marketing industry and a premier marketing services provider of results-driven solutions, named Don McKenzie as its new president and CEO.
“I am thrilled to be joining such a well-respected and forward-thinking company with very talented leadership and associates who have a long history of delivering cost effective and value-added multichannel solutions to their clients,” said McKenzie, who most recently ran Direct Group, an integrated direct marketing firm. “SourceLink has remarkable growth opportunities leveraging its solid technology base, deep market insight and extensive multichannel skill-sets.”
A proven leader with more than 15 years of experience as a president and CEO for public and private companies in the marketing services industry, McKenzie is past president and CEO of Direct Group, a multichannel organization providing direct mail, digital printing, fulfillment services, database management and Web-based marketing communication services.
Prior to Direct Group, McKenzie was CEO of Petsky Prunier, LLC, one of the top investment banking firms servicing the marketing services industry, past CEO of CC3, a full-service direct marketing firm and past CEO of SuperCoups, a leading cooperative direct mail and online couponing franchise organization. He served on the board of directors of @Once, an e-messaging solutions company and is currently vice chairman of Budco, a national leader in marketing communication and fulfillment services.
McKenzie is serving his second term as vice chairman of the DMA, the leading global trade association of businesses and nonprofit multichannel marketers with approximately 2,600 member companies worldwide.
His industry experience and client-centric philosophy positions SourceLink to further expand its core marketing service capabilities. “Clients today are demanding more effective and efficient marketing methodologies and SourceLink’s comprehensive multichannel solutions, web-based technology, digital print and personalization capabilities are a direct response to those needs,” adds McKenzie.
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. Headquartered in Chicago, SourceLink operates in five U.S. locations. For more information, visit www.sourcelink.com.
Source: Company press release.