PrimeNet Direct Marketing Solutions: Addressing the Environment

Mark Keefe cuts the ribbon at PrimeNet's new hurricane-proof and eco-friendly facility.

Employees stand on production floor of the 55,000-square-foot plant that PrimeNet relocated into last August.

With an additional branch in Minneapolis, the direct marketing operation employs a staff of 100, and serves hundreds of clients across the country. The company caters to a wide variety of verticals, including the educational, financial, hospitality, auto, health, retail services and home improvement segments. Some of the services it offers include sheetfed offset printing, digital output with variable data/personalization capabilities, data analytics, list management, Web-to-print capabilities and personalized URL campaigns. Printed products include postcards, self-mailers, and letters as small as #9 up to a jumbo 9×12˝.

In addition to the Heidelberg Speedmaster 74, the company currently operates a four-color Heidelberg Speedmaster 72, a five-color Didde web press and a two-color Halm Jet envelope press. A Xerox iGen3 and an iGen4; three Xerox DocuTech 180 HLC color presses; a Xerox DocuTech 128 HLC color press; and a four-color Xerox Phaser 77606X round out the digital printing division. A new Oris Color Tuner System was added to help meet GRACoL color specifications.

PrimeNet also maintains an in-house bindery, and full mailing and fulfillment services, with an onsite USPS detached mail unit.

According to Jack Flick, PrimeNet’s director of data services, the firm plans to make upgrades to its prepress department next year, and has already started to look at several options. He also foresees plenty of growth opportunities in four-color digital printing, using the company’s existing iGen presses to take its personalization capabilities even further.”

Since moving into the new building last year, Keefe has instituted several disaster recovery and energy-saving measures. For example, he had external barriers installed to control the climate and keep heat outside, and all of the windows were coated to reflect heat. All plant doors were also given a sun-reflective and insulated covering, to seal out the heat and the damage from hurricanes.

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