Direct Mail Outlook -- Getting Personal
December 2002
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By Erik Cagle
Good news! In October, Postmaster General John E. Potter told the Direct Marketing Association's annual conference attendees that, because of its reform efforts that enabled the USPS to remove $2.9 billion out of its bottom line in fiscal 2002, there would be no rate hikes until "well into 2004."
The bad news, of course, is that the general economy and volume reductions in mailings made 2002 a challenging campaign for those companies that provide direct mail solutions from the production end. Thus, in noting that there will be no rate hike in 2003 is akin to pointing out, "At least the tornado didn't destroy our Dodge."
Good news! In October, Postmaster General John E. Potter told the Direct Marketing Association's annual conference attendees that, because of its reform efforts that enabled the USPS to remove $2.9 billion out of its bottom line in fiscal 2002, there would be no rate hikes until "well into 2004."
The bad news, of course, is that the general economy and volume reductions in mailings made 2002 a challenging campaign for those companies that provide direct mail solutions from the production end. Thus, in noting that there will be no rate hike in 2003 is akin to pointing out, "At least the tornado didn't destroy our Dodge."
| Top 10 -- Direct Mail Printers | ||||||
| | Company | Segment Sales (millions) | Total Sales (millions) | |||
| 1 | Quebecor World Montreal | $819 | $6,300 | |||
| 2 | Vertis Inc. Baltimore | $370 | $1,851 | |||
| 3 | Moore Corp. Mississauqa, Ontario | $242 | $2,200 | |||
| 4 | Banta Corp. Menasha, WI | $218 | $1,457 | |||
| 5 | R.R. Donnelley Chicago | $158 | $5,298 | |||
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