Direct Mail with Mobile Features Is Changing Holiday ShoppingDecember 10, 2012
“As more and more consumers become aware of mobile technologies, use will grow and shopping from a catalog and a smartphone will become as commonplace as driving to a store is today,” said Reblin.
“Although consumers are becoming familiar with this technology, one thing I still recommend to retailers is to devote some of their direct mail real estate to consumer tips on downloading apps and barcode readers,” he added. “Customers will appreciate the information, and the effort will help build brand loyalty.”
About the USPS
A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation—151 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. With 32,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $65 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 35th in the 2011 Fortune 500.