Direct Mail Market -- Market Share from Another Medium?
December 2003
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By Erik Cagle
Senior Editor
Issues abound for the direct marketing printer, and some of the high impact ones involve the federal government. Given this, there is but one absolute: don't expect hard and fast resolutions anytime soon.
One topic centers on postal reform for the United States Postal Service (USPS); another deals with the possible redirection of marketing efforts from customers who may no longer believe that telemarketing is a viable answer in light of the federal Do-Not-Call (DNC) Registry.
Senior Editor
Issues abound for the direct marketing printer, and some of the high impact ones involve the federal government. Given this, there is but one absolute: don't expect hard and fast resolutions anytime soon.
One topic centers on postal reform for the United States Postal Service (USPS); another deals with the possible redirection of marketing efforts from customers who may no longer believe that telemarketing is a viable answer in light of the federal Do-Not-Call (DNC) Registry.
| Top 10 Direct Mail Printers* | ||||||
| | Company | Segment Sales (millions) | Total Sales (millions) | |||
| 1 | Quebecor World Montreal | $624 | $6,242 | |||
| 2 | Vertis Inc. Baltimore | $335 | $1,675 | |||
| 3 | Banta Corp. Menasha, WI | $191 | $1,366 | |||
| 4 | RR Donnelley Chicago | $142 | $4,754 | |||
| 5 | The Instant Web Cos. Chanhassen, MN | $93 | $98 | |||
| 6 | Von Hoffmann (Lehigh Direct) St. Louis | $85 | $535 | |||
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