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Direct Mail--Enough Elbow Room, Growth?

December 1998
BY ERIK CAGLE


The world of direct mail is an exclusive one in terms of overall printing sales figures.

According to the annual ranking of the 500 largest companies done by Printing Impressions, the top two North American direct mail printers—Quebecor Printing, headquartered in Montreal, and the Banta Corp. of Menasha, WI—topped $600 million in combined sales. The third and fourth largest companies on the top 10 list—Wallace Computer Services of Lisle, IL, and World Color Press, Greenwich, CT—combined for roughly half of that figure.

Top 10 Direct Mail Printers
 CompanySegment
Sales
(millions)
Total Sales
(millions)
1Quebecor Printing
Montreal
$382.80$3,480.00
2Banta Corp.
Menasha, WI
$228.00$1,200.00
3Wallace Computer Services
Lisle, IL
$176.80$1,360.00
4World Color Press
Greenwich, CT
$140.00$2,000.00
5The Instant Web Companies
Chanhassen, MN
$89.60$112.00
6Japs-Olson
St. Louis Park, MN
$66.00(E)$110.00(E)
7Clondalkin Group
Philadelphia
$60.20$602.00
8Lehigh Press
 

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