Direct Mail--Enough Elbow Room, Growth?
December 1998
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BY ERIK CAGLE
The world of direct mail is an exclusive one in terms of overall printing sales figures.
According to the annual ranking of the 500 largest companies done by Printing Impressions, the top two North American direct mail printers—Quebecor Printing, headquartered in Montreal, and the Banta Corp. of Menasha, WI—topped $600 million in combined sales. The third and fourth largest companies on the top 10 list—Wallace Computer Services of Lisle, IL, and World Color Press, Greenwich, CT—combined for roughly half of that figure.
The world of direct mail is an exclusive one in terms of overall printing sales figures.
According to the annual ranking of the 500 largest companies done by Printing Impressions, the top two North American direct mail printers—Quebecor Printing, headquartered in Montreal, and the Banta Corp. of Menasha, WI—topped $600 million in combined sales. The third and fourth largest companies on the top 10 list—Wallace Computer Services of Lisle, IL, and World Color Press, Greenwich, CT—combined for roughly half of that figure.
| Top 10 Direct Mail Printers | ||||||||||||||||
| | Company | Segment Sales (millions) | Total Sales (millions) | |||||||||||||
| 1 | Quebecor Printing Montreal | $382.80 | $3,480.00 | |||||||||||||
| 2 | Banta Corp. Menasha, WI | $228.00 | $1,200.00 | |||||||||||||
| 3 | Wallace Computer Services Lisle, IL | $176.80 | $1,360.00 | |||||||||||||
| 4 | World Color Press Greenwich, CT | $140.00 | $2,000.00 | |||||||||||||
| 5 | The Instant Web Companies Chanhassen, MN | $89.60 | $112.00 | |||||||||||||
| 6 | Japs-Olson St. Louis Park, MN | $66.00(E) | $110.00(E) | |||||||||||||
| 7 | Clondalkin Group Philadelphia | $60.20 | $602.00 | |||||||||||||
| 8 | Lehigh PressCompanies Mentioned:
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