Direct Group Signs Marketing Agreement with Sweden-Based PAR AB
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PENNINGTON, NJ—January 12, 2010—Direct Group, an integrated direct marketing services provider, has announced a reciprocal agreement with Sweden-based European data specialist, PAR AB. It is the first time that Direct Group will offer European data directly to its current clients and prospects, while opening a fully regulated gateway to 14 European countries for U.S.-based businesses and list brokers who represent them.
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