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Direct Group Signs Marketing Agreement with Sweden-Based PAR AB

January 13, 2010
PENNINGTON, NJ—January 12, 2010—Direct Group, an integrated direct marketing services provider, has announced a reciprocal agreement with Sweden-based European data specialist, PAR AB. It is the first time that Direct Group will offer European data directly to its current clients and prospects, while opening a fully regulated gateway to 14 European countries for U.S.-based businesses and list brokers who represent them.

The agreement will give Direct Group access to PAR’s EuroContactPool database, providing companies a one-stop-shop to European data that adheres to all the differing data regulations across the UK and continental Europe. EuroContactPool is the world’s fastest-growing pan-European business-to-business (B2B) database, currently covering 22 million companies and 16.4 million named executives across 14 major countries in Europe covering approximately 80% of the total European market. PAR will offer Direct Group’s U.S. B2B database to its European customers. Direct Group manages data representing more than 26 million businesses and 50 million contacts across practically every location and industry in the United States.

Per Löfgren, International Product Director for PAR AB, said, “This is a perfect time to bring together two of the world’s best B2B databases. The EuroContactPool database offers a unique solution to Direct Group and its clients, in that Europe can be a difficult market to enter due to different data regulations in each country. EuroContactPool overcomes all that by only including data that adheres to the regulations of the country where it originates.”

EuroContactPool also forms the platform for PAR’s European data quality services, which enable automatic monitoring, updating, and enhancement of companies’ records. The recent development of ‘PAR Manager’ plug-ins for Microsoft Dynamics and SuperOffice CRM systems enables data to be transferred and updated seamlessly between EuroContactPool and customers’ in-house databases. A plug-in for SalesForce.com is due for release shortly.

“Direct Group is proud to partner with PAR in bringing critical data to U.S. companies looking to initiate or broaden their marketing and sales efforts targeted to European markets,” said Ken Palma, Vice President, Database Marketing, Direct Group. “We are equally excited about PAR marketing our unique U.S. business data to European companies. Together with PAR, we now can provide best-in-class data for both U.S. and European markets.”

Löfgren added, “With U.S. companies increasingly looking to develop global business, and European countries eager to develop contacts in the United States, this is a perfect match. We’re delighted to have reached this agreement with Direct Group.”
 

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