Direct Group to Install Second Océ JetStream 2200 Digital Press
December 2008
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Company’s Second JetStream 2200 Will Have MICR Capabilities; Technology Will Provide Clients with Greater ROI and New Cross-Marketing Opportunities
PENNINGTON, NJ—Dec. 10, 2008—Direct Group, a fully integrated direct marketing solutions provider, announced today that it will install a second Océ JetStream™ 2200 system at its facility in Swedesboro, N.J. this month. The JetStream 2200 is a high-speed, fully variable, color inkjet, continuous press that provides some of the most advanced digital printing capabilities available in the world. The company installed the first such system in the U.S. at the same facility in May of this year. The new system will feature magnetic ink character recognition (MICR) capabilities, a highly precise check-printing tool that has become increasingly important to direct marketers.
Direct Group also announced that it is installing five intelligent insert systems at the Swedesboro facility this month that will afford clients new statement processing and transpromotional (“transpromo”) marketing opportunities. These systems will help Direct Group clients maximize marketing opportunities and increase ROI by including cost-effective and relevant cross-selling marketing messages in monthly statements and transaction documents.
Despite a challenging economy, high-speed digital printing and transpromo are two areas in the direct marketing arena that are poised for significant growth. According to InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, the use of digital print in direct mail will grow more than 50 percent by 2010. In addition, the transpromo market is expected to experience a compound annual growth rate of 91 percent, increasing from 1.62 billion images in 2006 to 21.72 billion images by 2010.
“These moves represent Direct Group’s continued efforts to offer clients leading technologies that help them both acquire and retain customers,” said Don McKenzie, Direct Group President and CEO. “By expanding our capabilities in areas of significant growth potential, and applying the most advanced technological solutions available, we help our clients continue to focus on the most important metric of all – driving higher returns on their marketing spend.”
In 2008, Direct Group has significantly increased volume year-over-year, due in part to the Océ JetStream 2200 installed in the spring. This system has helped Direct Group clients take advantage of an industry-wide shift to more personalized and trigger-based mailings – those timed with major life events such as a move or retirement. These mailings produce significantly higher response rates than traditional direct marketing techniques. Tests have shown that highly personalized trigger mailings using fully variable color formats can produce upwards of 5 to 15 percent response rates, compared to the traditional direct mail channel, where 1 to 3 percent is considered a good return.
PENNINGTON, NJ—Dec. 10, 2008—Direct Group, a fully integrated direct marketing solutions provider, announced today that it will install a second Océ JetStream™ 2200 system at its facility in Swedesboro, N.J. this month. The JetStream 2200 is a high-speed, fully variable, color inkjet, continuous press that provides some of the most advanced digital printing capabilities available in the world. The company installed the first such system in the U.S. at the same facility in May of this year. The new system will feature magnetic ink character recognition (MICR) capabilities, a highly precise check-printing tool that has become increasingly important to direct marketers.
Direct Group also announced that it is installing five intelligent insert systems at the Swedesboro facility this month that will afford clients new statement processing and transpromotional (“transpromo”) marketing opportunities. These systems will help Direct Group clients maximize marketing opportunities and increase ROI by including cost-effective and relevant cross-selling marketing messages in monthly statements and transaction documents.
Despite a challenging economy, high-speed digital printing and transpromo are two areas in the direct marketing arena that are poised for significant growth. According to InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, the use of digital print in direct mail will grow more than 50 percent by 2010. In addition, the transpromo market is expected to experience a compound annual growth rate of 91 percent, increasing from 1.62 billion images in 2006 to 21.72 billion images by 2010.
“These moves represent Direct Group’s continued efforts to offer clients leading technologies that help them both acquire and retain customers,” said Don McKenzie, Direct Group President and CEO. “By expanding our capabilities in areas of significant growth potential, and applying the most advanced technological solutions available, we help our clients continue to focus on the most important metric of all – driving higher returns on their marketing spend.”
In 2008, Direct Group has significantly increased volume year-over-year, due in part to the Océ JetStream 2200 installed in the spring. This system has helped Direct Group clients take advantage of an industry-wide shift to more personalized and trigger-based mailings – those timed with major life events such as a move or retirement. These mailings produce significantly higher response rates than traditional direct marketing techniques. Tests have shown that highly personalized trigger mailings using fully variable color formats can produce upwards of 5 to 15 percent response rates, compared to the traditional direct mail channel, where 1 to 3 percent is considered a good return.
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