Direct Group Acquires HintonHill
January 2007
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PENNINGTON, NJ—January 8, 2007—Direct Group, a full-service provider of high-volume direct marketing services, announced today that the company has acquired HintonHill, one of the nation’s leading full-service direct marketing management and consulting companies. The move brings to Direct Group the knowledge and leadership of well-known industry executives Don Hill and Barry Hinton, the service expertise and data service resources of the HintonHill team, a diverse national client base and a broad network of specialized industry partners.
Founded in 2001 and headquartered in Frederick, MD, HintonHill quickly built a leadership position across a wide array of segments within the direct marketing industry, including nonprofit, telecommunications, travel and leisure/hospitality, education, financial services, insurance, pharmaceutical and consumer products. The company is also a leading provider of mortgage marketing services, and has an operation in Indianapolis solely dedicated to that market segment.
HintonHill’s clients include an impressive number of Fortune 500 companies, well-known associations and major nonprofit organizations. The company partners with an extensive network of industry vendors and suppliers to deliver cost-effective, highly customized, successful solutions to clients’ direct marketing challenges. HintonHill’s exceptional reputation and deep client list have been earned in large part due to its careful, constant focus on service, and its ability to successfully handle an extremely wide variety of direct marketing projects from inception to conclusion.
Hill and Hinton, who both will become Executive Vice Presidents at Direct Group, have more than 55 combined years of award-winning direct mail industry experience. Hill has received the U.S. Postal Service’s Mailing Industry Leadership Award, as well as its Idea Forum award for innovation. Hinton has worked with more than 100 nonprofit organizations and scores of commercial entities. HintonHill has produced packages that have won a Best in Class Out of the Box award at the National Postal Forum, six DMA International ECHO awards, and more than 20 Direct Marketing Association of Washington MAXI awards for excellence.
“We are very excited about this transaction because it furthers our goal of building the industry’s most comprehensive, client-centric direct marketing services platform offering highly integrated solutions to clients,” said Don McKenzie, CEO of Direct Group. “HintonHill clients will benefit by having access to the production capacity, resources and buying power of one of the world’s largest-volume, single-site commercial mailing facilities. Direct Group clients will benefit from access to the deep partner relationships HintonHill has developed, as well as new options to enhance their direct marketing programs.”
Founded in 2001 and headquartered in Frederick, MD, HintonHill quickly built a leadership position across a wide array of segments within the direct marketing industry, including nonprofit, telecommunications, travel and leisure/hospitality, education, financial services, insurance, pharmaceutical and consumer products. The company is also a leading provider of mortgage marketing services, and has an operation in Indianapolis solely dedicated to that market segment.
HintonHill’s clients include an impressive number of Fortune 500 companies, well-known associations and major nonprofit organizations. The company partners with an extensive network of industry vendors and suppliers to deliver cost-effective, highly customized, successful solutions to clients’ direct marketing challenges. HintonHill’s exceptional reputation and deep client list have been earned in large part due to its careful, constant focus on service, and its ability to successfully handle an extremely wide variety of direct marketing projects from inception to conclusion.
Hill and Hinton, who both will become Executive Vice Presidents at Direct Group, have more than 55 combined years of award-winning direct mail industry experience. Hill has received the U.S. Postal Service’s Mailing Industry Leadership Award, as well as its Idea Forum award for innovation. Hinton has worked with more than 100 nonprofit organizations and scores of commercial entities. HintonHill has produced packages that have won a Best in Class Out of the Box award at the National Postal Forum, six DMA International ECHO awards, and more than 20 Direct Marketing Association of Washington MAXI awards for excellence.
“We are very excited about this transaction because it furthers our goal of building the industry’s most comprehensive, client-centric direct marketing services platform offering highly integrated solutions to clients,” said Don McKenzie, CEO of Direct Group. “HintonHill clients will benefit by having access to the production capacity, resources and buying power of one of the world’s largest-volume, single-site commercial mailing facilities. Direct Group clients will benefit from access to the deep partner relationships HintonHill has developed, as well as new options to enhance their direct marketing programs.”
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