Dingley Press Transforms Printed Catalogs into Mobile App for Customers
Courtney Cooper, the internet manager at Hobby Builders Supply, noted, “Our goal is to increase sales revenue and grow our customer-base by providing mobile access to our products.”
Rob Nowak, technology strategist at Dingley, stated, “Catalogers are seeing the advantages of having their content available across all channels of distribution. Creating access via a mobile app helps them reach more consumers.
“Mobile apps are now becoming mainstream for direct mailers,” Nowak continued. “In the past year, we have seen both B2B and B2C customers embracing this technology as an additional channel to reach their buyers.”
The Dingley Press, a Sheridan Group company, is working with its catalogers to assist them in delivering content in a variety of formats to their catalog reading customers. Mobile Apps are just one in a series of products created and supported though Sheridan Technology. Other products for catalogers include Sheridan Dynamic Editions and Sheridan Print-to-Mobile QR codes.
In business since 1928, The Dingley Press provides high quality catalog printing, binding, co-mailing, and distribution services from its Lisbon, ME facility. As a full-service catalog printer, serving medium to long run catalog customers, Dingley brings value to its customers through a high degree of customer service, sophisticated in-house co-mailing and distribution services and technology-based content distribution solutions through QR Code programs, Dynamic Edition digital catalogs and mobile apps. It is one of five Sheridan Group companies providing print, publishing services and technology solutions to the publishing industry.
About Store Supply
For over 15 years, Store Supply Warehouse has been the premier source for retail store fixtures, supplies and displays. The company and its employees are driven by a commitment to always provide superior customer service and affordable products that appeal to a wide range of retail needs. Stocking and selling more than 1,600 retail fixtures and store supplies, including display cases, racks and shelving, shopping bags, hangers, pricing and tagging guns and mannequins.