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DIGITAL digest

October 2010

HP Offers a Photo Op

NEW YORK—An overflow crowd recently jammed Manhattan's Hotel Eventi to get a look at several new imaging technologies HP is rolling out this fall for the consumer, small- and medium-business, large enterprise and graphics sectors. Vyomesh "VJ" Joshi, executive vice president of HP's Imaging and Printing Group, welcomed the 100 or so media representatives who attended the "HP Innovation Summit" in person, while others watched a live Webcast.

HP highlighted the relationships it has forged with leading tech brands, including Yahoo!, Apple and Quickbooks, as well as major clients such as Pearson PLC, but it called on one of Gotham's best-known daughters—to add "star power." The audience was clearly taken off guard by the emergence of Ivanka Trump, daughter of casino hotel and reality TV maven Donald Trump and herself a successful small business owner.

Trump attested to HP's value to small businesses, which along with consumers are the primary target market for the "print anywhere, anytime" Web-connected products that accounted for the bulk of the announcements. One exception was the HP Designjet Z6200 wide-format, thermal inkjet photo printer for photo labs, print shops, advertising agencies and design firms, available in 42˝ and 60˝ widths.

The eight-color device uses HP Vivid inks, including chromatic red, which enable reproduction of up to 88 percent of the Pantone Matching System (PMS) colors and provide greater ink efficiency. Company representatives stressed the ease of use and color accuracy of the printer, in addition to its 50 percent printing speed increase (up to 1,500 square ft./hr.) compared to its predecessor. Intended for indoor applications such as backlit signs and POP displays, the Designjet Z6200 features a 2,400x1,200 dpi resolution.

Also launched were the HP Designjet T2300 eMFP, offering Web-ready, large-format scan, print and copy functionality, and the HP Designjet T7100 printer, for high-speed monochrome and color reprographics printing.

Kodak Returns to Its Roots

ROCHESTER, NY—Kodak opted to go completely virtual for its media briefing prior to Graph Expo. With the commercial launch of the Kodak Prosper 5000XL inkjet web press expected to dominate its presence in Chicago, the company took this opportunity to also focus on another new development—a return to its photographic roots.

As part of its next-generation toner-based platform, Kodak is introducing the NexPress Photo press as a companion to the NexPress SX production press. Both models feature new dry inks with a small particle size and optional Long Sheet capability for printing sheets up to 26˝ long. They also include the second-generation Intelligent Calibration System (ICS) for closed-loop quality control using LED imaging heads, in-line scanner and software based on Kodak's proprietary image science.



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