DIGITAL digest

HP Offers a Photo Op

NEW YORK—An overflow crowd recently jammed Manhattan’s Hotel Eventi to get a look at several new imaging technologies HP is rolling out this fall for the consumer, small- and medium-business, large enterprise and graphics sectors. Vyomesh “VJ” Joshi, executive vice president of HP’s Imaging and Printing Group, welcomed the 100 or so media representatives who attended the “HP Innovation Summit” in person, while others watched a live Webcast.

HP highlighted the relationships it has forged with leading tech brands, including Yahoo!, Apple and Quickbooks, as well as major clients such as Pearson PLC, but it called on one of Gotham’s best-known daughters—to add “star power.” The audience was clearly taken off guard by the emergence of Ivanka Trump, daughter of casino hotel and reality TV maven Donald Trump and herself a successful small business owner.

Trump attested to HP’s value to small businesses, which along with consumers are the primary target market for the “print anywhere, anytime” Web-connected products that accounted for the bulk of the announcements. One exception was the HP Designjet Z6200 wide-format, thermal inkjet photo printer for photo labs, print shops, advertising agencies and design firms, available in 42˝ and 60˝ widths.

The eight-color device uses HP Vivid inks, including chromatic red, which enable reproduction of up to 88 percent of the Pantone Matching System (PMS) colors and provide greater ink efficiency. Company representatives stressed the ease of use and color accuracy of the printer, in addition to its 50 percent printing speed increase (up to 1,500 square ft./hr.) compared to its predecessor. Intended for indoor applications such as backlit signs and POP displays, the Designjet Z6200 features a 2,400×1,200 dpi resolution.

Also launched were the HP Designjet T2300 eMFP, offering Web-ready, large-format scan, print and copy functionality, and the HP Designjet T7100 printer, for high-speed monochrome and color reprographics printing.

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