DIGITAL digest

PODi AppForum 2010 audience.

Barb Pellow of InfoTrends (top, front) led a panel discussion on “Innovations that Drive Print” featuring (from the left) Marc Fors, enthusem; Tom McDermott, Shoot It!; Noora Guldemond, metaio;  and Val DiGiacinto, Ace Group.

Flanked by Rab Govil (above, left) and David Erlandson of Caslon are this year’s PODi Best Practices Award winners (from the left): Tim Graham, OTC Systems; Ted Raymond,  Allegra Print & Imaging; and Jamie Klemcke, QuantumDigital.

Self-Promotion Category—OTC Systems is a marketing portal for automotive dealerships that produced a cross-media promotion campaign for its service, which achieved a 23 percent response rate and 11 percent conversion rate.

Breakout sessions were offered throughout both days in four tracks: sales and business strategies, direct marketing, leading-edge applications and print-on-demand. The first day ended with time to visit the Vendor Fair, featuring more than 20 exhibitors, followed by a lively “Innovations that Drive Print” general session. Barb Pellow of InfoTrends moderated this panel discussion featuring companies already exploiting new marketing opportunities, including QR codes, augmented reality, social media and mobile/SMS channels.

Among the highlights of the second day was the “Stepping into the Shoes of the Marketing Executive” breakout session, presented by Katie Gilstrap, senior vice president and director of marketing at First Market Bank. Attendees enjoyed her first-hand view of what clients are looking for from their service providers. It wasn’t surprising that the characteristics Gilstrap stressed were responsiveness, dependability and, of course, cost-effectiveness.

OKI Steps Up to Production Systems

MOUNT LAUREL, NJ—Building on its standing in the office products market, OKI Data Americas recently unveiled several new color printers for the graphic arts market. The new proColor series, being marketed under the OKI Printing Solutions brand, printer line is designed for color-critical applications.

OKI has long been a supplier of LED technology to other graphic arts equipment vendors. Using its own imaging technology gives the company more flexibility to develop products scaled to different widths or color requirements, asserts Richard Egert, general manager of OKI Data Americas’ Strategic Technology Provider Business Group.

According to Egert, the running costs of the proColor machines have been reduced so they can compete in the graphic arts space. In all, the company introduced five OKI-branded devices offering high-definition color printing:

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