Case Studies Sought for PODi’s 2013 Best Practice Awards

ROCHESTER, NY—June 7, 2012—PODi, the Digital Printing Initiative, a leading organization for the digital print industry, has issued a call for entries to industry leaders who have created or produced successful marketing campaigns or programs utilizing digital printing in cross-media, relevant one-to-one direct marketing, collateral management or online marketing portals, custom publishing, packaging or personalized transactional/transpromo solutions.

All submitters receive “Marketing Your Services with Case Studies,” a new practical guide and self promotion kit. Accepted submitters receive a professionally written case study, published in PODi’s acclaimed database of digital printing case studies. They are also entered into the prestigious 2013 Best Practice Awards competition. Winners will be invited to receive their awards and present their case studies at the 2013 AppForum in Las Vegas. Deadline for entries is July 31, 2012.

“Our PODi case studies are a key part of our sales process. They support our team and validate our cross media solutions to customers,” says Thanh Nguyen, vp of marketing at The Standard Group. “PODi recognition enhances our credibility and is already giving us a real competitive edge. We plan to use PODi case studies more extensively on our website and in our loyalty programs.”

Jason Ellis, president of the e.f. group adds, “Having a case study published by an independent organization like PODi trumps having our own case studies. It is powerful proof for our customers that they can trust us—they can see that we deliver and they know this isn’t our first time out.”

PODi case studies establish their creators as marketing solutions experts and expose their work to a global audience of marketers. Chris Wright, director of digital Solutions for Best Practice Award winner MSP Digital, says, “I link to our award-winning PODi case study in every new business correspondence. It’s a great icebreaker and proves our credibility and expertise in a single sentence!”