Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Digital Print Industry Leaders Agree to AFP Open Standards Initiative

September 2006
Industry Consortium to Join in Unparalleled Collaboration Effort for Printing of Customer Communications

BOULDER, CO—August 30, 2006—IBM announced that a key open standards initiative for the digital print industry has reached a major milestone. A majority of the AFP Color Consortium, a 28-company standards body, has approved IBM’s proposal to fully open the development of the Advanced Function Presentation (AFP) architecture. With this agreement, the members of the consortium will collaboratively develop all extensions to the AFP architecture, which is used by clients worldwide for the high speed printing of bills, statements and other customer communications. The consortium has already jointly published key color components of the architecture. Today’s agreement means that high speed black and white printing will also be included in the open standards initiative.

“After seeing how well the consortium collaborated to create color management extensions to AFP, we decided, for the good of clients and the industry, to extend this initiative to the entire architecture,” said Jeff Paterra, vice president of development and professional services for IBM Printing Systems. “By extending the scope for the technical experts who make up the consortium, we see a real opportunity for continued innovation, with the ultimate goal of increasing functionality and flexibility for clients.”

The AFP Color Consortium was created by IBM in October 2004, to work collaboratively on defining the color management portion of the AFP architecture. In January 2006, the group approved the first release of this new open color standard, which has now been published. Members designed the architecture to help businesses develop device-independent color applications, resources and workflows that can be printed initially with high-quality grayscales and, eventually, in color.

The current members of the AFP Color Consortium are:

Hardware vendors IBM, Kodak, Lexmark, Océ, Xeikon, and Xerox

Software vendors CDP Communications, Cincom, Compart Systemhaus, COPI, Crawford Technologies, DocuCorp International, Document Sciences Corporation, Elixir Technologies, Emtex, Exstream Software, FormsPath, GMC Software Technology, Group 1, Intermate, Inventive Designers, ISIS Papyrus, Metavante, MPI, Printsoft, Solimar Systems, StreamServe and Xenos Group.

For more information about the AFP Color Consortium, visit its on-line community: www.afpcolor.org. The web site is designed to provide information and documentation on the open color elements of the AFP architecture.
 

Companies Mentioned:

SPONSORED CONTENT

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: