The Digital Print Enhancement Opportunity

Keypoint Intelligence / InfoTrends estimates that 30% of offset printed color pages have some type of enhancement beyond the four process colors. This capability, sometimes referred to as “CMYK+,” may be a spot or flood coat, a Pantone color, a metallic gold or silver ink, opaque white, or a range of other value-add special effects. This amounts to more than a trillion color offset pages that have some type of an enhancement beyond process color. How many digital pages have such special effects? A small fraction, less than 3% of the total production color digital print pages.