DIGITAL digest

Next Set of M4D Reports Published

SEWICKLEY, PA—PIA/GATF’s Digital Printing Council (DPC) has released the second set of eight reports from its Marketing 4 Digital (M4D) research project. The goal of the project is to provide digital and conventional printers the information and insight they need to sell their services to 24 vertical market segments.

Markets covered in this set of reports include gas and electric (utilities), hotel (hospitality and tourism), office supplies/home improvement (retail trade), banks (financial services), investment companies (financial services), travel agencies (hospitality and tourism), telecom (utilities) and professional services (legal, accounting, etc.).

The reports are available for purchase through the PIA/GATF bookstore at The final set of eight is scheduled to be published this month.

Expo to Offer Hands-on Computer Labs

CHICAGO—“Hands-on” is often the best way to acquire or polish technical skills, so this fall’s Graph Expo and Converting Expo will offer a series of practical, guided computer lab sessions. These eight “hands-on sessions” are among nearly 70 (for a fee) seminars planned for the exhibition, which is set to run October 15-18 at McCormick Place in Chicago.

Each of the labs will place participants at a Mac workstation where they will be guided by an expert through such processes as color management, workflow, photo retouching, and preflight and file repair. Sessions will be led by skilled instructors from Rochester Institute of Technology, California Polytechnic State University, PIA/GATF and several well-known industry consultancies.

In addition, a series of general sessions will be open to all attendees free of charge. Among these are “The Great ‘15 minute’ Debates: A series of four 15-minute mini-debates on key industry topics” and “Curmudgeons Revenge: The Industry through Old Eyes and New Thinking.” Advance registration for these sessions is not required, but participants are urged to come early to be sure of seating.

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