From an applications standpoint, the company is exploring opportunities in packaging, bindery and newspapers, Samandari reveals. Convergence of transaction/statement applications and direct mail is the story for today, he adds.
Speaking as a Scitex user, Jim Hackett, vice president of business development at SourceLink in Andover, MA, offered a first-hand account of the current opportunities in digital printing. Hackett has identified five ideas for how digital printing users can create greater value for their organizations.
1) Look beyond CPM (cost per thousand). “Look at cost per sale, instead,” he suggests. Program efficiency and effectiveness are important benefits, Hackett asserts.
2) Embrace new technology. Four-color, variable-data printing is just the starting point, Hackett argues. Using e-mail messages in combination with printed direct mailings can dramatically boost responses, for example.
3) Create new revenue streams. Variable content, full color, better image quality and production flexibility can be exploited to reduce costs and/or offer revenue opportunities—if users fundamentally rethink their communications, Hackett says.
4) Invent new partnerships. Non-traditional communications, such as motor vehicle registration programs, can provide marketing opportunities because of their targeted audiences.
5) Be a strategic applications specialist. Operational costs can be turned into sales revenue. Adding marketing messages to billing statements is the classic example, he concludes.
NexPress Unveils Programs to Educate Print Providers
ROCHESTER, NY—NexPress Solutions LLC is launching a new series of programs that’s designed to help commercial printers take full advantage of the potential of digital color printing. According to the company, the training sessions and consulting services are intended to help press operators, print designers and print buyers gain additional skills and knowledge on topics such as variable-data printing, Web-to-print fulfillment, database development and workflow productivity.
The first program to be offered—”FastStart VDP Solutions”—focuses on variable-data printing (VDP). The two days of training are provided on-site at the press user’s location and covers topics such as preparing and managing VDP projects, workflow, and database and mailing requirements. It is available immediately in North America. (www.nexpress.com)