DIGITAL digest 2-01

The “Dynamic Content” conference will focus on what types of Web technologies are being leveraged for electronic delivery of information, and how these tools can be employed to increase customer communication and satisfaction. Among the planned session topics are building a portal to communicate with customers, managing digital assets, and using documents for enhanced processes and improved communication.

More than 250 vendors are expected to showcase their latest products and services in the On Demand expo hall. In addition, for the first time, Adobe will be showcasing its Adobe Solutions Network Pavilion on the exhibit floor.

For more information about On Demand 2001, visit or call (800) 331-5706.

An Enhanced VUE/Point
In an attempt to reach out to new groups of potential attendees, another upcoming event—VUE/Point 2001—is offering special programs for the print creative/buyer community. Key to this effort are two discounted registration fees for qualified attendees:

Any printer registering for VUE/Point at the regular $495 fee will be able to bring along a customer—an art director, production manager, graphic designer or any print buyer—for just $150.

Alternatively, creative professionals can register independently at a discounted rate of $295.

The 12th annual conference is set to run from March 26 to 28 at the Crystal Gateway Marriott Hotel in Arlington, VA. It will again feature a user-based panel format, offering “truth from the trenches, not pitches from the podium.” The program’s featured topics include e-commerce solutions, workflow management, digital printing, computer-to-plate technologies, direct-to-press, proofing trends, color management, data storage and variable-data printing.

The conference’s design-focused educational sessions reportedly are intended to help designers and agencies work more closely with their service providers and develop greater in-house proficiency. Sessions of note that should appeal to the printer and print buyer/creative alike, include:

“PDF Possibilities—Where Are We Today and Where Do We Need to Go Tomorrow?” which will present the views of prepress veterans on the state of PDF as a workflow format. The panelists will explore both what PDF has done for their internal workflows and how it fits within a customer’s design department.

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